accuweather.

Data-Driven Storytelling

INSIGHT

Real-time microclimate updates during live sporting events allow bettors to seize strategic opportunities for a competitive edge and better results.

IDEA

We’ll develop stadium-specific weather forecasting features to keep sports bettors informed on how weather impacts gameplay, strategies, and outcomes.

EXECUTION

Front Row Forecast – AccuWeather’s innovative tool that empowers users to take control of the uncontrollable.

CHARACTER DEVELOPMENT

Meet Money Mo, the world’s winningest football bettor. To date, he’s earned $391M from sports betting. He hasn’t missed an NFL game since birth. With a devoted following of over 11M sports betting fans, his picks are highly respected in the betting community. Mo's secret weapon? AccuWeather’s Front Row Forecast. It’s like having a crystal ball that works, giving Mo the home field advantage he needs for any game and any situation. He’s the ultimate weather wizard of the gridiron.

COMMERCIAL SCRIPT

IN-APP FEATURE

Connecting with AccuWeather’s 1.3M followers on X, we'll demonstrate how to use AccuWeather’s Front Row Forecast just like Money Mo. Discover how these weather insights can give you a betting edge and turn the odds in your favor.

SOCIAL