Front Row Forecast
ACCUWEATHER_data-driven storytelling
Betting on football is about gaining an edge. While others obsess over injury reports, team tweets, and betting podcasts, they're overlooking the real game-changer: the weather.
Temperature, wind, and precipitation impact every play—and most bettors don’t even notice.
Enter AccuWeather Front Row Forecast™—the edge you need to Win With Weather.
We'll build an app that shows how weather impacts gameplay and player performance, giving you the edge to cash out those BET$$$.
APP
Get push notifications with live game updates and betting tips, keeping you ahead on every play.
We’ll craft response billboards that directly engage with brand ads, effortlessly weaving AccuWeather’s Front Row Forecast™ and weather into the mix.
OUT OF HOME
We'll provide key insights and strategies on X, helping users leverage the weather to their advantage.
SOCIAL
We'll make AccuWeather a cultural powerhouse, sparking conversations and driving real connections.
Drop weather insights and betting tips on TikTok so simple, even a kid could get it—just, ya know, they can’t bet (legalities and all).
Experience the weather’s full force at NFL tailgate takeovers, where we’ll bring wild conditions from past seasons to life.
Ever felt Miami’s triple-digit humidity? Or tried catching a dart from Josh Allen in Buffalo’s snowstorm while your hands freeze? How about kicking a field goal in Chicago with 25 mph winds? Fans can bet on their skills and tackle gamelike challenges to win cash and bonuses on the AccuWeather Front Row Forecast™ platform.
EXPERIENTAL
Copywriter: Jordan Wissler
Art Director: Measu Bellay