be the chnge.
CAMPAIGN LOOKBOOK
INSIGHT
2018 was a year of dread and turmoil—school shootings, Me Too revelations, and a nation divided. Resistance wasn’t just an option; it was a must.
IDEA
Tear down the status quo and gave people a platform to tell their truth.
EXECUTION
A campaign highlighting CHNGE’s bold, politically charged graphic tees aims to spark personal empowerment and defiance.
FILM
PHOTOS
Copywriter + Producer: Jordan Wissler
Photographer: Nikolas Wilkie
Director: Niclas Gillis
Camera Operator: Niclas Gillis & Lance Kuhns
Editor: Parallax