Burger Gum.
BURGER KING_product design
People love Burger King’s flame-grilled taste—but can’t always get it. Introducing Burger Gum: the taste of royalty, anytime, anywhere.
POP-UP STAND
Pop-up stands will appear on national park trails, handing out free burger gum to show that even when you're far from a Burger King, you still deserve a taste of royalty.
RADIO SCRIPT
We'll enlist the man, the myth, the planet’s most captivating wildlife narrator who can turn a snail’s slow-motion crawl into an epic adventure—Mr. David Attenborough—to do the voice-over for our product launch.
PRODUCT DESCRIPTION
Experience Burger King’s iconic Flame-Grilled Whopper flavor anytime with our new Flame-Grilled Gum. We’ve turned the Whopper taste into gum that not only delivers the savory flavor but also offers actual nourishment—unlike ordinary gum.
Stay-at-home dads on lunch duty, career queens conquering the boardroom, outdoor enthusiasts craving that grilled taste…we see you. Whether you’re short on time or far from a Burger King, this gum is your go-to solution.
It might look like ordinary gum, but those grill marks hint at its flame-grilled roots. The sleek packaging fits easily into your pocket, and the biodegradable wrapper is even edible if you’re bold.
Have it your way, wherever, whenever.
*IMAGINATION REQUIRED*
SOCIAL
We'll launch a social media challenge inviting fans to share creative videos or photos of themselves multitasking while enjoying Flame-Grilled Burger Gum. The most impressive or inventive entries will win BK prizes.
MOOD BOARD
Copywriter: Jordan Wissler
Art Director: Jordan Wissler