Burger Gum
BURGER KING_product design
I’ve spent a lot of time outdoors.
Two years ago, I hit the road for an indefinite cross-country trip—41 states, 21 national parks, 99 miles of gator-infested waters. Squaring off with grizzly bears. Playing competitive pickleball with retired Floridians.
It lasted 517 days.
A journey fueled by grubbing on the go. I’ve seen some shit.
But you know what I didn’t see?
Good food for people who actually enjoy the freedom of the outdoors.
Eating well outside is a struggle.
Your choices?
Drop a fortune on fancy astronaut food.
Or haul around heavy cans like you’re prepping for the apocalypse.
Either way, you lose.
Your taste buds shouldn’t take a backseat just because you love the outdoors.
Introducing: Burger King Burger Gum. A Whopper in your pocket. No napkins needed.
We'll enlist the man, the myth, the planet’s most captivating wildlife narrator who can turn a snail’s slow-motion crawl into an epic adventure—Mr. David Attenborough—to do the voice-over for our product launch.
RADIO
Pop-up stands will appear on national park trails, handing out free Burger King Gum to show that even when you're far from the kingdom, you still deserve a taste of royalty.
POP-UP STAND
PRODUCT DESCRIPTION
Experience Burger King’s iconic Flame-Grilled Whopper flavor anytime with our new Flame-Grilled Gum. We’ve turned the Whopper taste into gum that not only delivers the savory flavor but also offers actual nourishment—unlike ordinary gum.
Stay-at-home dads on lunch duty, career queens conquering the boardroom, outdoor enthusiasts craving that grilled taste…we see you. Whether you’re short on time or far from a Burger King, this gum is your go-to solution.
It might look like ordinary gum, but those grill marks hint at its flame-grilled roots. The sleek packaging fits easily into your pocket, and the biodegradable wrapper is even edible if you’re bold.
Have it your way, wherever, whenever.
*IMAGINATION REQUIRED*
SOCIAL
MOOD BOARD
Copywriter: Jordan Wissler
Art Director: Jordan Wissler