One time, I launched a clothing brand, CHNGE. To date, it’s donated $863,302 to charitable organizations. The goal? Create cool shit for people who give a shit.
It’s About Us.
campaign lookbook
Introducing CHNGE—empowering conscious consumers to make a positive impact with every purchase.
We launched the brand with a campaign that celebrated individuality, emphasized shared humanity, and inspired people to unite for a brighter future.
Copywriter + Producer: Jordan Wissler
Photographer: Mel The King
Director: Niclas Gillis
Editor: Jojo King
Label Me Human.
social campaign
In fashion and beauty, images often stretch reality to fit industry standards, creating unrealistic expectations. We said ‘no thanks’ and shattered those stereotypes, redefining what real body positivity actually is.
PHOTOS + JOURNAL ENTRIES
Each model confronted a personal stereotype, which was displayed on their face, while sharing their journey through intimate journal entries.
SOCIAL
The campaign went viral organically.
Nine carousel posts generated 5M+ impressions, 750K+ likes, 70K new followers on @chnge Instagram in one week, and $250K in paid media.
MOOD BOARD
/PRESS LINKS/
Copywriter + Producer: Jordan Wissler
Photographer: Peter Devito
Be The Chnge.
campaign lookbook
2018 was a year of dread and turmoil—school shootings, Me Too revelations, and a nation divided. Resistance wasn’t just an option; it was a must. It's time to tear down the status quo and give people a platform to tell their truth.
Copywriter + Producer: Jordan Wissler
Photographer: Nikolas Wilkie
Director: Niclas Gillis
Camera Operator: Niclas Gillis & Lance Kuhns
Editor: Parallax
More Plants Less Assholes.
promotional stunt
About 2% of the population—160 million people—shows traits of being assholes. For size reference, Russia has around 143 million people. It's not rocket science...
More plants, less assholes.
While we couldn’t convince our legal team to turn all the mean people into plants, we did run around NYC handing out free flowers.
More plants, less assholes!
Copywriter + Producer: Jordan Wissler
Director: Nikolas Wilkie