label me human.
SOCIAL CAMPAIGN
INSIGHT
In fashion and beauty, images often distort reality to meet industry standards, creating unrealistic appearances.
IDEA
Redefine body positivity by challenging unrealistic beauty stereotypes.
EXECUTION
Label Me Human, a campaign focused on embracing your difference.
Each model confronted a personal stereotype, which was displayed on their face, while sharing their journey through intimate journal entries.
PHOTOS + JOURNAL ENTRIES
SOCIAL
The campaign went viral organically. Nine carousel posts generated 5M+ impressions, 750K+ likes, 70K new followers on @chnge Instagram in one week, and $250K in paid media. It powerfully reinforced our shared humanity beyond labels.
MOOD BOARD
Copywriter + Producer: Jordan Wissler
Photographer: Peter Devito
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