The Purification Pit
LIQUID DEATH_pr
Plastic doesn’t belong in water—especially the kind you drink. But with 93% of water samples from top brands packed with microplastics, it turns out your ‘crisp, refreshing’ bottle is basically plastic soup.
Introducing: The Purification Pit. It’s time to get purified.
HOW IT WORKS
Pour your plastic bottled water into the Purification Pit
2. Trade your empty plastic bottle for a refreshing can of Liquid Death.
3. Murder your thirst
Water from plastic bottles will be collected in a tanker truck, sent to purification facilities, and bottled as clean, drinkable water.
WATER PURIFICATION & DISTRIBUTION
For those still craving a little crunch in their water, we’re offering a Liquid Death-branded spoonful of microplastic to take home.
SOUVENIR
MOOD BOARD
Copywriter: Jordan Wissler
Art Director: Jordan Wissler