liquid death.
PR
INSIGHT
Microplastics are in 93% of water samples from the world’s most popular brands, making single-use bottled water the highest source of microplastic intake.
IDEA
Allow people to turn their plastic-ridden water into purified, refreshing, microplastic-free hydration.
EXECUTION
Introduce the Liquid Death Purification Pit, a mobile water purification station.
HOW IT WORKS
1. Pour your plastic bottled water into the Purification Pit.
2. Reveal the hidden microplastics.
3. Exchange your plastic bottled water for a can of Liquid Death.
4. Murder your thirst.
WATER DISTRIBUTION
The purified water will be collected in a tanker truck, ready to be distributed and help quench the parched.
SOUVENIR
Get a Liquid Death-branded spoonful of microplastic if you’re still craving a crunch in your water.
MOOD BOARD
Copywriter: Jordan Wissler
Art Director: Jordan Wissler