The Purification Pit.
LIQUID DEATH_pr
Plastic doesn’t belong in water—especially the kind you drink. But with 93% of water samples from top brands packed with microplastics, it turns out your ‘crisp, refreshing’ bottle is basically plastic soup.
It’s time to get purified.
HOW IT WORKS
1. Pour your plastic bottled water into the Purification Pit.
2. Reveal the hidden microplastics.
3. Exchange your plastic bottled water for a can of Liquid Death.
4. Murder your thirst.
WATER DISTRIBUTION
The purified water will be collected in a tanker truck, ready to be distributed and help quench the parched.
SOUVENIR
Get a Liquid Death-branded spoonful of microplastic if you’re still craving a crunch in your water.
MOOD BOARD
Copywriter: Jordan Wissler
Art Director: Jordan Wissler