The Purification Pit

LIQUID DEATH_pr

Plastic doesn’t belong in water—especially the kind you drink. But with 93% of water samples from top brands packed with microplastics, it turns out your ‘crisp, refreshing’ bottle is basically plastic soup.

Introducing: The Purification Pit. It’s time to get purified.

HOW IT WORKS

  1. Pour your plastic bottled water into the Purification Pit

2. Trade your empty plastic bottle for a refreshing can of Liquid Death.

3. Murder your thirst

Water from plastic bottles will be collected in a tanker truck, sent to purification facilities, and bottled as clean, drinkable water.

WATER PURIFICATION & DISTRIBUTION

For those still craving a little crunch in their water, we’re offering a Liquid Death-branded spoonful of microplastic to take home.

SOUVENIR

MOOD BOARD

Copywriter: Jordan Wissler

Art Director: Jordan Wissler