more plants less assholes.
PROMOTIONAL STUNT
INSIGHT
About 2% of the population—160 million people—shows traits of being assholes. For size reference, Russia has around 143 million people.
IDEA
Contribute to more plants and less assholes.
EXECUTION
While we couldn’t convince our legal team to turn all the mean people into plants, we did run around NYC handing out free flowers to strangers.
More plants, less assholes!
FILM
Producer + Talent: Jordan Wissler
Director: Nikolas Wilkie