spotify.
AUDIO
INSIGHT
Audiobooks provide a perfect escape from reality.
IDEA
Turn your audiobook experience into an adventure by discovering hidden surprise trips within it.
EXECUTION
Welcome to the Spotify Travel Agency—Adventure starts with stories.
HOW IT WORKS
Spotify is hiding surprise trips within their audiobooks. As you listen, your favorite character might invite you to join their story. If you're lucky, you could get “flewed out” to the story’s setting—completely free!
TURN THIS
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SCRIPT
[Audiobook plays softly]
"Not all those who wander are lost."
"There is some good in this world, and it's worth fighting for."
[Audiobook suddenly pauses, and Frodo's voice comes in]
“Greetings, dear friend! It’s Frodo Baggins with exciting news—your audiobook adventure is becoming real. You’ve won a free trip to Middle-earth! Pack your bags, grab your cloak and some lembas bread, and get ready to join me on the journey!”
INTO THIS
Copywriter: Jordan Wissler
Art Direction: Jordan Wissler