Spotify Travel Agency
SPOTIFY_audio
Audiobooks are an escape from reality. What if we took that to the furthest degree possible… and helped people actually escape reality into the land of what they’re listening to? By turning Spotify into a travel agency.
HOW IT WORKS
Spotify is hiding surprise trips within their audiobooks. As you listen, your favorite character might invite you to join their story. If you're lucky, you could get flown out to the story’s setting—completely free!
TURN THIS
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INTO THIS
[Audiobook plays softly]
"Not all those who wander are lost."
"There is some good in this world, and it's worth fighting for."
[Audiobook suddenly pauses, and Frodo's voice comes in]
“Greetings, dear friend! It’s Frodo Baggins with exciting news—your audiobook adventure is becoming real. You’ve won a free trip to Middle-earth! Pack your bags, grab your cloak and some lembas bread, and get ready to join me on the journey!”
AUDIOBOOK SCRIPT
OUT OF HOME
Copywriter: Jordan Wissler
Art Direction: Jordan Wissler