Spotify Travel Agency.
SPOTIFY_audio
Audiobooks are the perfect escape from reality… but what if your reality was actually the adventure?
HOW IT WORKS
Spotify is hiding surprise trips within their audiobooks. As you listen, your favorite character might invite you to join their story. If you're lucky, you could get flown out to the story’s setting—completely free!
TURN THIS
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INTO THIS
[Audiobook plays softly]
"Not all those who wander are lost."
"There is some good in this world, and it's worth fighting for."
[Audiobook suddenly pauses, and Frodo's voice comes in]
“Greetings, dear friend! It’s Frodo Baggins with exciting news—your audiobook adventure is becoming real. You’ve won a free trip to Middle-earth! Pack your bags, grab your cloak and some lembas bread, and get ready to join me on the journey!”
AUDIOBOOK SCRIPT
OOH
Copywriter: Jordan Wissler
Art Direction: Jordan Wissler