The Co-Created Collection
TELFAR_ social
Telfar’s teaming up with Roblox to let fans design the collection, pick the models, and get exclusive access to the latest runway styles. Fashion, meet the future.
CASTING CALL
At the start of NYFW, we’ll launch a global casting call on TikTok. You’ll have 72 hours to flaunt your model walk to a Telfar—exclusive track. Top videos uploaded will be featured in the TELFAR TV live stream at the end of NYFW. It’s giving social street casting!
ROBLOX FASHION SHOW
We’ll close out shut down NYFW with a live show streaming on Roblox and TELFAR TV.
Dive into our Roblox fashion show. For 2 hours, you have 5-minute windows to grab new designs for Telfar’s next collection. Styles rotate quickly, so act fast.
Once you’ve got your look, hit the Roblox Runway and let the crowd pick the hottest styles. Top picks will make the collection.
TELFAR TV
Telfar Clemons and friends are taking over NYFW’s final day with a virtual event! Telfar will watch TikTok casting videos live on TELFAR TV, and top models chosen by you in the comments get early access to the collection.
TELFAR TV has you covered with live commentary on the Roblox runway, TikTok highlights, giveaways, and all the behind-the-scenes action.
Copywriter: Jordan Wissler
Art Director: Jordan Wissler