vans.

Experiential

INSIGHT

For young skaters, rebellion isn’t about rejecting the past; it’s about carving their own lane and defining their future.

IDEA

Make your mark by breaking a world record and connecting your name to VANS®' 'Off The Wall' legacy.

EXECUTION

The VANS® 205 Tour
VANS® will design a 205-foot Sidestripe rail and launch a global tour, challenging young skaters worldwide to break the record for the longest 50-50 grind.

HOW IT WORKS

Each foot you conquer lights up the ground with VANS®' heritage and iconic vintage styles.

If the record gets smashed, we’ll just extend the rail—because the future is yours to define.

SOCIAL

EVENT FLYERS

MERCH

We’ll mix iconic styles with today’s trends to create unique t-shirts for all participants and attendees.

MOOD BOARD

Copywriter: Jordan Wissler

Art Director: Jordan Wissler