The 205 Tour.
VANS_experiential
Today’s skaters aren’t losing sleep over VANS® when they think of a brand that's dope and iconic. So, we built the world’s longest rail and challenged skaters to make history, forever associating themselves with Vans' rich Off The Wall legacy.
HOW IT WORKS
VANS® will create a custom 205-foot Sidestripe rail and hit the road with a global tour, challenging young skaters to break the record for the longest 50-50 grind. As they conquer each foot, the ground lights up with Vans' heritage, connecting their achievement to the 'Off The Wall' legacy—and if they smash the record, we’ll just extend the rail, because the future is yours to define.
SOCIAL
EVENT FLYERS
MERCH
We’ll mix iconic styles with today’s trends to create unique t-shirts for all participants and attendees.
MOOD BOARD
Copywriter: Jordan Wissler
Art Director: Jordan Wissler